All About Digital Advertising
Digital Advertising is promotional content delivered through digital platforms such as social media, search engines, mobile applications, websites, and email. There are numerous platforms that can be used for digital advertising. Marketing can help a customer connect with a brand to help them purchase a service or product. The goal of digital advertising is to create an advertisement that specifically targets the right consumers. Through analytics, you can closely track an advertisement and manage budgeting.
Different Types of Digital Advertising
In 1994, the first digital banner ad was created. Since then the advertising industry has skyrocketed with the rise of the latest technology and platforms that have been created over the years. Some of the biggest platforms to advertise today digitally include Google, YouTube, Facebook, and Instagram. It is estimated that digital ad buyers will spend a total of $191.09 billion in 2021 according to eMarketer. Advertisers use real data to create and design digital ads specifically to fit a customer’s needs.
There are numerous formats of digital advertising, such as:
Social Media Marketing: Using social media platforms to promote what you would like to market.
Display Advertisements: Graphic advertisement on the internet with the use of images, text, video, and audio.
Search Engine Marketing (SEM): Promotion of a product or service using search engines such as Google.
Native Advertising: Sponsored content that matches the form and function of the platform it appears on.
Remarketing: Targeting advertisements to people to have visited or shown interest in your website.
Email Marketing: Have customers join your email list to be aware of new products, discounts, and other services
Why Use Digital Advertising?
Digital advertising is a great way for a company to market its products and services. Digital marketing can reach large audiences and create a connection between a company and consumers.
Measurable: See how well your advertising is performing with the help of analytics.
Global: Reach millions of people across the world with your marketing.
Learn About Your Customers: Different interests and demographics can help a company understand how to successfully market their product.
Easy to Update: Advertising can be done daily with just the click of a button.
Technology is Constantly Evolving: Keep up with the latest trends to stand out from your competitors.
What Access To Media Offers
The Creative Team at Access to Media offers many types of digital marketing services that can assist you when planning out your advertising campaigns. Our staff is committed to helping your brand stand out amongst its competitors by creating top-notch creative that can be easily perceived to the public eye. Proper placement and branding of your company are imperative when attempting to establish a loyal and consistent client following. Contact Access to Media today and let us help with all of your digital marketing needs!
Sources: Prowly, WebFX, rockcontent, eMarketer, Toolbox
We work hard as advocates for our clients – best rates – spot placement and no long term contracts – TEST and optimize
19
years in business
$1.2M+
saved for clients and counting
700+
relationships with media vendors
23,000+
hours of work a year serving our clients
Access to Media was established as a national advertising agency in 2003. Call 866-612-0034 to buy advertising in any media format. We currently specialize in both National and Local radio host endorsements and celebrity host sponsorship’s on top tier radio shows both nationally and on radio stations in key markets. Remnant spot and national advertising rates, costs, and prices are offered here. Our agency also specializes in National online display, banner, and CPM-based website and mobile advertising and media planning. Political advertising rates and professional campaign planning are available to select clients.
